Description

About the Product

This eBook will teach you how to create and manage profitable Google Search Ads campaigns that generate clicks, drive conversions and grow your business. It offers easy-to-follow strategies for keyword research, ad copy creation and campaign optimisation, helping businesses maximize their return on investment.

What’s Inside

• Clear guidance on creating targeted Google Search Ads that connect with the right audience.
• Step-by-step instructions for conducting keyword research and selecting the best match types for campaigns.
• Tips for writing high-converting ad copy that captures attention and compels action.
• Strategies for using ad extensions, optimising budgets and implementing negative keywords for better performance.
• Real-world examples of successful campaigns and actionable insights to boost click-through rates and conversions.

What Readers Will Learn

• How to choose the right keywords to attract their ideal customers.
• The importance of crafting ad copy that resonates with their audience and drives clicks.
• Proven techniques for structuring and optimising campaigns to maximise ROI.
• Practical tips for tracking and analysing campaign performance.
• How to leverage advanced tools like ad extensions and automation to improve results.

44 pages

5,232 words

8 MB

English