Description

About the Product

This eBook is a complete guide designed to help you understand and improve key email marketing metrics, enabling you to craft campaigns that boost engagement, conversions and overall success. It simplifies complex data into actionable strategies, making it an essential tool for effective email marketing.

What’s Inside

• Step-by-step instructions for improving open rates, click-through rates and conversions.
• Tips for managing bounce rates and unsubscribe rates to maintain a healthy email list.
• Insights on using benchmarks and advanced metrics to evaluate performance.
• Strategies for A/B testing, segmentation and automation to optimise campaigns.
• Tools to integrate email with other marketing channels for cohesive strategies.

What Readers Will Learn

• How to analyse email marketing metrics and identify areas for improvement.
• Proven techniques to write subject lines and calls-to-action that drive engagement.
• Ways to use personalisation and segmentation to deliver relevant content.
• Practical steps for leveraging automation and AI for efficiency and results.
• Advanced analytics to connect email campaigns with business growth.

50 pages

7,372 words

4 MB

English