Description

About the Product

This eBook is designed to give you an easy-to-use toolkit for enhancing email marketing through strategic segmentation, personalisation and automation, making it easy to connect with audiences on a personal level and drive results.

What’s Inside

• Step-by-step guidance on creating effective email segments.
• Techniques to craft personalised messages that engage customers.
• Strategies for automated, behaviour-driven emails to boost conversions.
• Key metrics and optimisation tips for ongoing improvements.
• Real-world examples from companies like Spotify and Airbnb.

What Readers Will Learn

• How to divide email lists to target unique customer needs.
• The art of personalisation to boost engagement and loyalty.
• Proven methods for automating emails based on customer actions.
• How to measure success with essential email marketing metrics.
• Insights into emerging email marketing trends and technologies.

43 pages

5,773 words

5 MB

English