Description

About the Product

This eBook will teach you how to use psychology and behavioural insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with their audience on a deeper level and achieve lasting success.

What’s Inside

• Clear explanations of how psychology shapes decision-making in marketing.
• Strategies for leveraging cognitive biases and emotional triggers to boost engagement.
• Step-by-step methods to build trust through social proof, scarcity,  d urgency.
• Tips for designing persuasive web experiences that guide customers to take action.
• Real-world examples of businesses successfully using psychological principles.

What Readers Will Learn

• How to understand customer behaviour and use it to create tailored marketing campaigns.
• The role of emotions in decision-making and how to evoke the right ones at the right time.
• Proven techniques to apply scarcity, urgency and social proof to increase conversions.
• Practical ways to design customer experiences that look great and drive results.
• How to use psychology ethically to build trust and long-term customer loyalty.

103 pages

16,741 words

7 MB

English