Description

About the Product

This eBook will give you essential knowledge to master pricing strategies and maximise business profits. It offers clear, step-by-step guidance on how to set prices that attract customers, position products effectively and increase revenue. You will learn how to stand out from competitors and drive business success.

What’s Inside

• Customer segmentation and targeting strategies
• Various pricing models including penetration, skimming and middle-of-the-road
• The B.L.S. formula for effective marketing
• Creating a compelling Unique Selling Proposition
• Value stack strategy to boost perceived worth
• The GAP strategy for optimal pricing
• Loss leader approach for market share growth
• Techniques to qualify customers and avoid price wars
• Leveraging social proof and customer reviews
• Tips for outstanding customer support

What Readers Will Learn

• Insights into identifying your core audience and positioning products effectively
• How to set prices that maximise profits while staying competitive
• Strategies to add value beyond price
• Methods to test different pricing approaches
• Tips on building customer loyalty and providing excellent support

32 pages

4,079 words

2 MB

English